"Alone we can do so little, together we can do so much." --Helen Keller

Ross Shell, Founder & CEO

Ross has spent his professional career as a marketer and business strategist, as well as an entrepreneur and venture investor. His career has included serving as President of Tesser, a nationally regarded branding firm focused on the restaurant and food sectors, and working for IDEO, a global innovation consultancy. Prior to launching Red Idea Partners, he directed Client Services for a private investment firm which managed a platform of hedge fund and private equity products, with offices in the U.S., U.K., Asia and Canada. During his tenure, the firm grew from $250 million to a peak of nearly $700 million in assets under management.                 
In 2008, Ross launched Red Idea, a "consulting + ventures works" firm, serving promising growth companies and entrepreneurs. He has served on the Advisory Board for Bhakti Chai, Board of Directors for Natural Foodworks, and currently serves on the Board of Olomomo Nut Company. He is also a strategic advisor to Green Alpha Advisors, a public equity investor in eco-efficient corporations, and is on the volunteer Advisory Board of the Innovation Center for the St. Vrain Valley School District. 

Ross also serves as an Independent Director for Financial Investors Trust, an affiliate of ALPS Holdings, where he helps oversee approximately $8 billion in assets. Ross was a Boettcher Scholar award winner, and graduated with honors from Stanford University in 1993. He lives in the Boulder area with his wife and two sons.

Matt Bonoma
Partner & General Manager
Food & Beverage Practice Director

Matt Bonoma joined Red Idea in 2009 after completing his MBA with a focus in Entrepreneurship at the University of Colorado at Boulder. Matt works across many of Red Idea’s consulting and venture engagements in addition to helping manage the day-to-day operations of Red Idea. In addition to his duties as General Manager, Matt focuses on strategic growth planning for Red Idea’s venture-backed businesses, as well as due diligence and financial planning/pro forma projections. Matt has worked extensively with many food and beverage businesses focused primarily in the natural and organic industries.

Matt earned his BA in Economics from Emory University and worked as the Operations/General Manager for a telecommunications firm outside of Boston before moving to Colorado to pursue his MBA.

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Patrick Woods

Patrick joined Red Idea Partners in 2016 in a dual role serving the consulting practice and venture works efforts. Prior to joining Red Idea, Patrick spent more than a decade at Cargill, the world’s largest agribusiness firm, where responsibilities included: trading and price risk management; operations and supply chain optimization; I/T implementation leadership; eight-figure B2B sales management; and organizational (re)design and management.

An ideator and maximizer at heart, Patrick enjoys putting new and renewed ideas to work as efficiently as possible with a design for explosive growth. Patrick earned his MBA at Emory University Goizueta Business School, and a B.A. in Political Science at the University of Chicago.

Matt O'Rell
Marketing + Operations Associate

Matt works to help support the Red Idea team across a wide variety of operational activities, as well as supporting the company's sales and marketing initiatives. Matt is a graduate of Fort Lewis College with a B.S. in International Relations. 

Matt has been with Red Idea since early 2016.