We've worked with well over 100 clients in the Consumer Products space. We have a particular expertise in the Natural and Organic, Food and Beverage Industry

We offer Strategic Growth Planning to get you to your first $1 million in sales and Strategic Innovation to get you to your first $1 billion and beyond. We specialize in keeping companies competitive now and well into the future. 


Bhakti Chai

Since 2011, Red Idea has been working with Bhakti Chai, a Boulder based company selling a line of premium, ready to drink, beverages. Our relationship has spanned many years and many areas of focus including:

  • Product Strategy
  • Branding
  • Logistics
  • HR & Staffing
  • Funding & Capital Needs
  • Financial Projections and Analysis
  • Cost of Goods, Gross Margins Analysis
  • Sales Channel & Distribution Strategy
  • Production

Red Idea Partners is proud to count Bhakti Chai as one of our original Portfolio companies. As a close advisory to the company, Ross Shell, CEO of Red Idea, also served on the Bhakti Advisory Board. 

There is an understanding at Red Idea that there are ‘no one size fits all’ solutions. Today’s clients need much more than the standard consulting model can deliver. To create long-lasting value and develop a truly unique and successful brand, it does takes ‘vibrant thinking’ and a comprehensive solution that links marketing, operational, and financial strategies. Red Idea attacks each project with this thought in mind. By combining industry best practices with domain experts, the Red Idea approach ensures results. As a finance professional, I appreciate and respect this unique and value-oriented approach to improving performance and the bottom line.
— Brian Morrow, CFO & SVP at CraftWorks Restaurants & Breweries

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Olomomo Nut Company

Red Idea has worked with Olomomo Nut Company, a Boulder based company selling premium nut products, since 2012. Red Idea has worked alongside Olomomo on several fronts, including:   

  • Capital Needs
  • Funding Raising Strategy
  • Five Year Strategic Planning
  • Financial Projections and Analysis
  • Cost of Goods and Gross Margins Analysis
  • Product Strategy & Branding

Red Idea Partners is also proud to count Olomomo as one of our Portfolio companies. 

The team at Red Idea has been a key extension of our team, and a critical part of our success to date. OLOMOMO would probably not be around today if Red Idea had not been able to see around the corner with us and help make the connections to support our vision for disrupting the nut snacks category. Red Idea had the foresight to see the potential of our brand, and help put some serious strategy, capital and resources to take us to the next level. I also appreciate the wholistic, thoughtful, honest and longterm approach that Red Idea brings to their relationships. Their depth of character in a business partner is crucial when you’re laying your family’s future on the line as an entrepreneur.
— Justin Perkins, Founder of OLOMOMO Nut Company


Natural Food Works 

After seeing an opportunity in the marketplace for a new entrant, Red Idea teamed up with Richard Lapen and Robb Caseria in 2013 to launch Natural Food Works, an outsourced manufacturer of food products. From idea to reality Red Idea has been involved every step of the way, including: 

  • Business Plan Creation and Validation
  • Financial and Cost Modeling
  • Legal Documentation and Launch Paperwork
  • Capital Needs Planning
  • Fundraising
  • Investor Deck Content Creation & Design
  • New Client Business Development

Red Idea is proud to count Natural Food Works as one of our Portfolio companies and our CEO, Ross Shell, currently serves on the Board of Directors.

Additional Clients & Projects 

We've worked with many clients, in many different industries. We've also worked with both big and small companies, from pre-revenue startups on strategic growth plans to $20B public companies on new product innovation and brand strategy, and everywhere in between. If you don't see a project that you feel reflects your current needs, don't hesitate to ask for additional examples of our work.  

To learn more, send us a note - Info@redideapartners.com


Kate's Real Food

Coming Soon...


CAP Beauty

Coming Soon...


Our work with Red Idea has given us a consultant who deeply understands entrepreneurs, our business, and what makes us unique. We’ve very successfully leveraged their skillsets on key strategy and business planning projects, saving us significant time internally, and allowing us to stay focused on the areas in which we excel. They have a broad understanding of many facets of the business world, are a great sounding board, and continue to be a valued advisor to Pangea Organics.
— Joshua Onysko, Founder/CEO, Pangea Organics