We've worked with companies small and large in varying capacities. We have a particular expertise in the natural/organic food and beverage industry but have experience in health and wellness and consumer goods and are unafraid to explore new industries and their challenges.  


Bhakti Chai

Since 2011, Red Idea has worked with Bhakti Chai, a Boulder based company selling a line of premium, ready to drink, beverages. Our relationship has spanned many areas of focus, including:

  • Product Strategy
  • Branding
  • Logistics
  • HR & Staffing
  • Funding & Capital Needs
  • Financial Projections and Analysis
  • Cost of Goods, Gross Margins Analysis
  • Sales Channel & Distribution Strategy
  • Production

Red Idea Partners is proud to count Bhakti Chai as one of our original Portfolio companies. Ross Shell, CEO of Red Idea, also served on the Bhakti Advisory Board. 

Olomomo Nut Company

Red Idea has worked with Olomomo Nut Company, a Boulder based company selling premium nut products, since 2012. Red Idea has worked alongside Olomomo on several fronts, including:   

  • Capital Needs
  • Funding Raising Strategy
  • Five Year Strategic Planning
  • Financial Projections and Analysis
  • Cost of Goods and Gross Margins Analysis
  • Product Strategy & Branding

Red Idea Partners is also proud to count Olomomo as one of our Portfolio companies. 


Natural Food Works 

After seeing an opportunity in the marketplace for a new entrant, Red Idea teamed up with Richard Lapen and Robb Caseria in 2013 to launch Natural Food Works, an outsourced manufacturer of food products. From idea to reality Red Idea has been involved every step of the way, including: 

  • Business Plan Creation and Validation
  • Financial and Cost Modeling
  • Legal Documentation and Launch Paperwork
  • Capital Needs Planning
  • Fundraising
  • Investor Deck Content Creation & Design
  • New Client Business Development

Red Idea is proud to count Natural Food Works as one of our Portfolio companies and our CEO, Ross Shell, previously served on the Board of Directors.